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2014 might be the year where the fashion world – from grassroots brands to mainstream retailers to high-end luxury designers – have begun to embrace ethics and sustainability.
While there is still a long way to go, it is important to give credit where credit is due. After recent reaction to scandals and tragedies, such as the collapse of the Rana Plaza building in Bangladesh, there has been significant positive momentum via public pledges and promises by large corporations. Many have questioned how much of this is genuine and how much is green-washing. The true worth of these promises can only really be evaluated when followed by real action. In addition, many key companies have taken steps to improve their supply chains and working conditions, though there is still a lot of work to be done.
Simultaneously, consumers have become thirsty for products that not only look good but make them feel good.
All in all, all of this leads to a promising view of a more ethical fashion industry. We are excited to see what 2015 has in store for brands, retailers, designers and consumers as the focus continues to shift towards sustainability.