, , , , , , , , , ,

As part of an exhibition in Brooklyn, New York called “Cloud Couture”, Billie Whitehouse, an Australian designer explores how digital technology is being embedded in clothing. The show, at Pratt Institute’s Brooklyn Fashion and Design Accelerator in Williamsburg, runs until Feb. 12, with an open house on Sunday and tours by appointment at other times.

Every garment on display is able to collect data signals from the wearer such as pulse, breathing, temperature, blood pressure and pheromones and transfer the information to the cloud. This exhibit shows the power and risks of wearable tech.

On one hand, the ability to monitor and track in-depth data about our bodies might seem too invasive to some. Should the companies providing such tech be allowed to collect, store and analyze this data about consumer behaviour?

However, the impact that this tech could have on fitness and health applications is promising. For example, wearable tech that monitors breathing, heart rate and other vital signs can be communicated by Bluetooth to a smartphone, a useful tool for people with chronic medical conditions.

This wearable tech is not just innovative but also enables the use of LED and other technology to create new design esthetics, as well. The question is, how far can we go with this new technology?