In a world of instant messaging, instant delivery and instant shopping, slow fashion is a direct contradiction of our desire for more, faster and cheaper. While, slow fashion has tremendous benefits for our planet and for the lives of the people that produce our garments and accessories, the concept of slow fashion has implications that go far deeper into the world of fashion.
If we look back at the history of fashion, prior to the popularity of mass-produced ready-to-wear pieces, fashion was about the designer and the producer – the artists that painstakingly created products of quality and care. To embrace the slow fashion movement is to proclaim a desire for quality instead of quantity, to focus on colours, textures, and designs and to not only embrace the piece but the story behind the piece, as well. To embrace the slow fashion movement is to recall the days of the couturier, the garment maker, the artist – the individuals that truly formulated what we know as fashion and style today.
Slow fashion is not just a rejection of fast fashion for the sake of a better planet but an acceptance of the idea that we, like our the fashionista’s before us, can take a few ordinary garments and accessories and turn them into extraordinary outfits that exude quality, beauty and consciousness.