With the start of the new year comes reflections of the year past and what we intend to take from idea to reality in the year that lies ahead. Resolutions are made; motivations are peaked; engines are revved; it’s time to get going. With every year that passes, we ask ourselves some key questions: how has the ethical fashion industry developed over the past decade; how have activities in the past year shaped the industry as it moves forward; and what is our optimistic outlook for the year ahead?
The answer is, as most familiar with the ethical fashion industry would assume: we’ve come far but have an even longer ways to go. There have been many companies who have blazed a trail and are not just capturing a market, but helping create the market. They are proving the business model, exhibiting the opportunity to have impact and profit. There is much change seen in the industry in the past year, laying the path for greater development in 2013 led by the continued growth and acceptance of ethical fashion in the traditional retail segment (especially in the US and Canada); engaged consumers asking smart questions; more integrated fashion design; and strong media coverage highlighting the impact ethical fashion can have as part of the global consumer discretionary spending.
On the other end, more comprehensive measurement tools will build on capturing the impact of the growth of ethical fashion industry from the eyes of the artisans at the early stages of the supply chain. This will in turn better help share stories with the end users of these ethical products all over the world. The impact is measurable. The impact is significant.
Technology will be yet another factor that will impact every step of the supply and distribution chains as mobile and tablets start become more integrated in the design, manufacturing, quality control and distribution stages. Generic devices and reasonable data plans in developing countries around the world will encourage the use of these devices for efficiency among other things.
We see many of these developments playing a role in our growth in 2013. From the artisans at the start of our supply chain to the boutiques who carry our collections around the world, we look forward to continuing our hard work and growing our impact bit by bit every day.
Tweet us. Find us on Facebook. Pin us on Pinterest. Be a part of our story and we’d love to be a part of yours. Happy New Year. It’s time to make it count.