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This eco-friendly jute shopping bag is a part of our Earth day collection. In celebration of Earth Day 2011, we will contribute 25% of retail price of this bag to Evergreen, a Canadian charity whose objective is to make cities more livable. Since 1991, Evergreen has worked to bring nature back to our cities and towns with funding, plant resources and nurseries, expert advice and organizing capacity.
Jute, a fiber called ‘hessian’ in North America, is a natural, highly affordable, versatile, biodegradable and renewable fiber. Jute is known to have characteristics like high intensity, long durability, fire and heat resistance, and silky luster & texture. Traditionally Jute fabric, known as ‘burlap’ also, was used to make products like sacks and ropes. With recent technological advancements, Jute fabric is now used in making a variety of products including fashion accessories, bags, rugs, and table linens.
This is a sturdy, multi-purpose, and inspirational jute bag. Besides being a 100% sustainable product this jute bag is a socially-made and fair-trade product too. This bag is made following fair trade practices by rural artisans in Southern India. This means that the artisans were compensated fairly for their work and this product is supporting artisan community and empowering women.
This bag is a perfect piece for eco-shoppers. By purchasing this bag you are supporting the environment, helping improving the lives of the artisans, and helping us help Evergreen in their endeavours in improving the health of our cities – now and for the future.