#buyethical, #SocEnt, Change, eco fashion, eco-friendly, environmental awareness in fashion, environmentally-friendly, ethical fashion, Green Fashion, New York Fashion week, Pantone's color of the year Emerald, Pantone's colors 2013, Social branding, sustainable, sustainable fashion, sustainably-made
“Pantone’s color of the year for 2013 may be emerald, but the collections at New York Fashion Week are lush with many shades of green. From linden to deep lichen, designers are using the colors of nature to make fashion come to life.
The literal abundance of green on the runways is also a fashion statement that reflects a deeper trend within the industry. As the fashion world incorporates environmental and other ethical concerns into brand identity, sustainability is becoming the new normal. In other words, eco-chic is going mainstream.
How did green fashion go from being associated with shapeless, colorless, scratchy garments made for a niche anti-fashion customer to being a paragon of luxurious fabrication, cutting-edge style and steady market growth? Part of the answer lies in changes in regulation, but other factors have been on display at Fashion Week itself.”
Some more interesting Ethical Fashion articles to read:
Bringing green fashion to the red carpet: http://news.medill.northwestern.edu/chicago/news.aspx?id=216807
Group Has Plans for Sustainable Fashion District in NYC: http://www.earth911.com/news/2013/02/26/nyc-sustainable-fashion-district/
Do you wear conscientiousness on your sleeve? http://tribune.com.pk/story/510618/do-you-wear-conscientiousness-on-your-sleeve/